The popular Advertising Challenge returned once more with this year’s Shell set the challenge of creating a product or service and the plan to bring it to market, culminating in a pitch for business – their ‘Dragon’s Den’ moment. Overall, the day is a great experience for the pupils, allowing them to work within a different context, practising those skills that are key to success in the workplace, teamwork, communication, analysis, and creativity, whilst at the same time gaining valuable insight into business thinking. The event is supported by Bradfield parents and alumni who offer their support as team mentors.

MENTORING AT THE SHELL BUSINESS CHALLENGE IS AN INCREDIBLY REWARDING EXPERIENCE. IT’S AN AMAZING OPPORTUNITY TO SEE THE STUDENTS AND THE BRADFIELD COMMUNITY IN ACTION. SEEING THE WAY TODAY’S STUDENTS THINK ABOUT MARKETING AND BRANDS WAS FASCINATING; I’M NOT SURE WHO WAS MENTORING WHOM.

James Miller, Current Parent

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Many thanks to all those who helped Horizons to make the event the success that it was. If you are interested in offering career advice to current Bradfield pupils do register to Be Involved with Horizons and if you have any questions contact the Horizons team directly on horizons@bradfieldcollege.org.uk