Whilst struggling with burnout and insomnia working at a leading Investment Bank in London, CEO and Founder Bradfieldian Eliza Twist (M 11-16) came up with the solution to switching off with peace of mind in order to prioritise sleep, health and well-being.

Eliza partnered with the world's top sleep experts and researchers, award-winning developers and world-class athletes to create Zebble, a product made by a UK-based wellness tech company which allows people to switch off, but stay connected.

Zebble is the world’s first bedside device designed to help you sleep deeper, disconnect from your phone, and still stay reachable in emergencies.

Available to everyone; adults, students, corporations and individuals worldwide. Find out more here

More about Eliza:

Since founding Detach Tech, Eliza has led Zebble from concept to launch: securing patents and IP, winning over investors, clinicians, politicians, and athletes, and securing partnerships with leading luxury wellness hotels, corporates, and elite sports professionals.

In recognition of her work, Eliza was Barclays Entrepreneur Winner 2025. Alongside her role as CEO, she sits on the board of a leading UK construction firm and serves on Google’s Female Advisory Council. She is also a passionate advocate for women in entrepreneurship and mentors several female founders through their early-stage journeys.